Cheap Market a Book Tip: Part I

Written by on February 15, 2011 in Book Market - 1 Comment | Print this page

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Book Market

Having cheap ways to market a book can mean the difference between a few sales and a lot of sales. When marketing your newly published book it is imperative that your creativity weighs in more than your spending. Yes, some strategies are favored over others and require you spend some money. Without a big advance however, this money will be coming out of your own pockets.

This is where having a marketing plan with creative ways to market a book will come in handy. You don’t need to spend a fortune to sell your book. The internet makes book marketing even easier nowadays. Not technically inclined? You don’t have to be. There are step-by-step tutorials for everything. Authors are now using the online sources such as Facebook, YouTube and other social media to spread the word about their books.

Here is an easy to follow and cheap way to market a book that you can use to create YouTube Videos. How cheap? Less than one dollar cheap. Don’t believe me? Here’s what you do:

1. Select a song you think compliments your book theme. Find the song on Amazon’s MP3 Download page. To download a single song is usually only ninety nine cents. Don’t purchase the download just yet. All you have to do at his point is remember the song you want to use in your video and note the length of the song.

2. Create a PowerPoint presentation. Pretend this presentation will be a short commercial about your book. The length can be anywhere between sixty seconds and the full length of your desired song. Keep in mind that television commercials run an average of two minutes and you want to keep your viewers attention. Save the presentation as a show: .pps. This will ensure the presentation starts by itself when uploaded or sent via email.

3. Once you’ve created the PowerPoint presentation, you can purchase the song from Amazon (usually .99) and save it on your computer. Amazon will download its own folder that will contain your downloaded song. Though this is unusual, it really is a great way to market a book.

4. Now you want to add or rather embed, your song to the PowerPoint presentation. If you simply attach the song the music will not play when you convert the presentation to a video or if you send it via email. MP3 files are much larger than .WAV files and they cannot be embedded. The song you downloaded from Amazon is probable an MP3 so you will have to convert it to a .wav file.

5. You can download a FREE converter at sourceforge.net. Once you’ve downloaded the program, click on Convert from the top bar menu. Then select Add RIFF-WAV(s) header to MP2 or MP3 file(s). Check “Look in subfolders” and uncheck “Delete Original”. Click on the button at the end of the search window to find your downloaded Amazon song. Once you have selected the song and it is highlighted in blue in the Available Files sections, click on Convert. In a matter of seconds you’ve just converted your MP3 song to .wav file! The file has been saved in the same folder, next to the original MP3.

Please read Cheap Market a Book Tip – Part II on this site for the remainder of this tutorial. It concludes the full article with the last five steps for using videos to market a book.

Ready to take your marketing efforts to the next level?  Book Marketing Strategies has ideas to help increase your sales.  Our book market page has more information.

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About the Author

Alana Johnson

Alana Johnson tries to enjoy the simple things in life and writes for the Lifestyle category on Quality Life Resources. Living in the small New England town of Norwalk, CT, she looks forward to the warm summer months. To submit your own article for my category, please click HERE. View all Self Improvement articles.

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    Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is great blog. A great read. I’ll definitely be back.