Increasing Your Book Sales

Written by on January 2, 2011 in Book Market - No comments | Print this page


Increasing Your Book Sales

By far, the biggest concern of any writer (published or unpublished) is being able to increase book sales. This comes with the task of being able to market a book. Yes we all love writing and yearn for the thrill and fulfillment that comes with actually having our books on the shelves of Barnes and Noble and the likes, but let’s be honest, we want our books to sell, sell and sell some more; as do our agents, our editors and our publishers

After all, why did they take us on as clients if it weren’t in hopes of being able to sell our titles? Are they not in the publishing industry as business professionals? Yes they are. This is a concept all authors need to grasp and accept when they set out to market a book.

Writing, publishing and selling books is a business, a serious business. If you want to be successful, you need to understand that it is your business and no one will care about your book sales as much as you do. So let’s focus on the ever challenging task of increasing book sales. Here are three questions you need to ask yourself before start to market a book:

  • Do I have a targeted audience?
  • Who is my targeted audience?
  • How will I reach my targeted audience?


Once you have answered these questions, you should create two lists. One list for online and another for offline book marketing techniques. An important part of book marketing is to know which techniques work for you and to multiply those efforts. Here are two suggestions for each list to get you started.

Online Book Marketing

  • Create a Fan Page on Facebook (this is a great online viral marketing tool). It’s popular because it works. A very popular and easy way to market a book.
  • Create a profile and add pictures that would attract your targeted audience. Be sure to include your author website URL in your profile so viewers can find you.


Offline Book Marketing

  • P.O.S – Point of Sales is both a checkout counter in a store and the location where a transaction occurs. Consider selling your book in a local Mom & Pop store and have them place it near the register.
  • Library Press Release – Are you a member of your local library? This is a great place to market a book. Once your book has been published, meet with the branch manager and ask her to issue a press release in the library system’s newsletter.

Remember, when working to market a book, it is important to implement a variety of strategies. Common and uncommon book marketing strategies can increase your readership drastically. Be sure to track the results of each campaign so you know in which areas to increase your efforts. When you find a technique that doesn’t work, don’t be afraid to cease your efforts for that particular method. Don’t be discouraged if you find what works for other writers does not work for you. Simply move on to the next way to market a book.

A final point to keep in mind is to be organized when you aim to market a book. Disorganization will only hinder your progress and success.

Ready to take your marketing efforts to the next level?  Book Marketing Strategies has ideas to help increase your sales.  Our book market page has more information.


About the Author

Alana Johnson

Alana Johnson tries to enjoy the simple things in life and writes for the Lifestyle category on Quality Life Resources. Living in the small New England town of Norwalk, CT, she looks forward to the warm summer months. To submit your own article for my category, please click HERE. View all Self Improvement articles.