7 Of The Most Famous Logos

Written by on February 19, 2013 in Career - No comments | Print this page

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Logos are used to define a company. A good logo can last for decades and it allows people to easily recognize the company just by the shape and color of the image. There are many good logos that have been used for a long time, but these are the seven most famous logos based on general popularity and how well they define the company they represent.

Coca-Cola

coke

The Coca-Cola logo is perhaps the most famous logo ever. This logo has stood as a symbol for all soda and many soft drinks, and it’s one of the many reasons why Coca-Cola is the most recognized soda company in the world.

Unlike many other logos that cost six or seven figures, this one was made for close to nothing. Frank Robinson, John Pemberton’s bookkeeper, created the logo in 1885. It has remained basically the same since it was first made.

FedEx

FedEx

The FedEx logo is deceptively simple, and it has been able to propel the FedEx company into being one of the most popular shipping organizations. Many people easily recognize the flat purple and orange colors, and the logo was made to have a right-pointing arrow so that people would unconsciously associate FedEx with speed and reliability.

Look between the “E” and the “x” in the logo to see the arrow.

Enron

Enron

The Enron company, hated for using illegal business practices, has one of the most popular logos for many different reasons. Known as the “crooked E,” this logo was one of the last to be designed by the famous graphic designer Paul Rand.

The logo initially stood for reliability, power and simplicity. It quickly became one of the first anti-logos that become a symbol of corruption as Enron’s illegal practices were revealed. The company might be gone, but this is still a popular logo.

Pepsi

Classic Pepsi

The Pepsi logo has experienced some minor changes since first being introduced in 1898, but there’s no denying that every incarnation of the Pepsi logo has been popular with the public. Everyone seems to love the simple lowercase lettering. It’s a fun logo that really expresses the joy that many people feel when they drink Pepsi.

Nike

Nike TiEMPO

Carolyn Davidson created the current Nike logo in 1971. She was a graphic design student, and she had no idea that she was going to create one of the world’s most popular logos. Everyone knows what the swoosh design means. Not only that, but everyone associates it with the attitude that Nike fosters through its commercials and marketing.

Twitter

Twitter

The Twitter logo is the newest one on this list, but it’s also one of the most recognizable. Created in 2009 for about $15, the Twitter bird logo has become a major symbol for social media and microblogging. This fits in perfectly with Twitter’s bird imagery, and very few people can say that they don’t know about the Twitter bird.

Audi

Audi A2 Concept e-tron

Audi is one of the most popular car manufacturers, and their logo is incredibly easy to recognize. The four overlapping circles symbolize the four manufacturers that came together to make Audi: Audi, DKW, Wanderer and Horch.

Conclusion

There are many famous logos, but these seven rise above the others because they are easy to recognize, mean a lot to the public and they have been a key part in making the companies what they are today. If you are thinking of starting a business or designing logos, then try making something similar to these seven logos.

Featured images:

Tonya Young is a graphic artist who specializes in logo design. Her latest article discusses the career path of a graphic designer.

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