Business Swag: 4 Ways to Acquire New Clients

Written by on August 23, 2012 in Career - No comments | Print this page


Businesses don’t pick their corporate service providers out of a phone directory. As customers, they are looking for recommendations from their partners; keeping their eye on legitimate sources to ascertain whether their next potential service contract will practically benefit their company. For industry suppliers then, finding new clients will never be as simple as posting an ad in the newspaper or running a radio announcement. Upping your revenues come down to whether you are able to build trust and establish relationships when the opportunity arises.

Acquiring New Clients – 4 Ways to go about it:

  • Existing Clients: Your existing clients will be one of your greatest assets when winning over new clients. Don’t underestimate the power of the “word of mouth” referral. If your patron recommends you to one of their friends or associates, chances are that the person/business will be a good fit. It is also very likely that the individual they are sending your way will have a similar persona to themselves.
  • Indirect Promotion: A flier or radio ad will never be as effective as indirect promotion. A more subtle approach would include activities like writing to the newspaper about subjects related to your field, hosting charity events, and looking out for interview opportunities. These types of actions profess a passion for your profession, and will show clients how you operate – simultaneously getting your name into the public domain.
  • Speaking Engagements: Speaking to crowds at conferences and events can also let new potential clients know that you’re an expert in your field. When you’re invited to give a presentation at a corporate seminar or talk, make sure you have business cards at the ready, and are prepared to impress.
  • Website: If a new client is considering signing a contract with your company, they’ll definitely want to know whether you have a website. A form of credibility, a website is a source of confirmation about who you are, what services you offer, your prices, and perhaps some existing customer feedback. If you can deliver that intact with a cleverly crafted sales pitch, the quality of your site will reaffirm the quality of your work.

How can I get new Clients?

It’s a question that has been asked since the dawn of the commercial age. Confidently approach the task with patience and a willingness to establish trust. If you’re able to do this, and take a more indirect approach to advertising, not only will you save a lot of cash, but you’ll also be engaging in an activity that is infinitely more effective in attracting new clients.


This is a guest post.  Bella Gray is a business blogger from her office space in New York. An expert of tips and strategies for navigating the workplace, Gray is the perfect go-to-gal for all your corporate solutions.


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