How To Compete In An Online Market

Written by on April 4, 2013 in Career - No comments | Print this page

|

social-mediaThe internet is undeniably the wonder child of the 21st century. Now, instead of mass-mailings and glossy brochures, along with the overwhelming expense of printing and postage, business owners can simply send out mass emails.

In fact, customers often like this better, as it means they have fewer items of mail to sort through every day. The downside is that EVERYBODY these days is taking their business online.

So, how do you create an online presence that makes you stand out from other businessmen with the same idea? Here are some pointers on how to compete in the online market.

Appearance

Flash is not always the best way to get a customer’s attention. Well, it may get their attention, but it doesn’t necessarily make sales. If your website has a lot of flashing lights, bright colors, and crazy special effects, it may get “looky-lous”, buy not paying customers.

Wise construction of your website means that potential customers can navigate it quickly and efficiently, and they can read the content. In the long run, you’ll have more traffic and move up in the search engine rankings, making you more competitive.

Key Words

You can also stand out on the internet by judicious use of keywords. There are plenty of free sites on the internet that will search the most popular keywords in your field. Place these, and related keywords and key phrases, in your website content.

Perhaps most importantly, keep it simple. If you go for the really big keywords that have corporations and famous branding attached, you don’t stand much of a chance of getting noticed. For instance, if you type in “appliance repair”, the first page of Google come up with Sears Home Services, a local directory (which you may not be part of), Best Buy, Guru Guys, and Ask.com.

But, if you use “appliance repair in (your city)”, you’ll start moving up in the searches. Of course, the larger the city, the more competitors you will have. So, start listing outlying communities that the more established companies have abandoned. You can also use lesser used keywords, such as “dishwasher repair in____”, and “appliance repairmen in _____”.

Google Places

Another way to get noticed on the internet is to get registered on Google Places. That little red balloon gets a lot of attention on Google. To get there, be sure to list your company’s name exactly as it appears on you store front or business cards. If you add the city, you violate the guidelines, unless the name of the city is in your business name.

Make sure your phone number is included, along with toll free numbers if available. You’ll also need your email address, http:// address, and all categories that are related to your business.

You should also include your hours of operation and what types of payment you accept. If you have any additional information, such as emergency service, parking available, etc., add that to your places page. Finally, add plenty of pictures and testimonials.

Keywords and Google Places will get you noticed on the internet.

Featured images:
  •  Photo provided by: Guest blogging community
  •  Photo provided by: Guest blogging community

Ian Zader enjoys writing about technology and all things SEO, He currently works for a website desgin company in cornwall.

|

About the Author

Guest Blogger

This article was written by a guest contributor. You will find their details at the bottom of the post. To submit your own Guest Post to our website, please visit our SUBMIT page for details about adding your article.