Why Businesses Should Still Value Face-time

Written by on October 10, 2012 in Career - No comments | Print this page

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It wasn’t so long ago that ever business transaction had to be done face to face. However, recent develops in technology mean that more and more businesses rely on emails, phone calls, Skype and social networking for transactions. It’s easy to see the appeal of this form of communication, it’s free, it’s instant and it’s convenient. However, whether it’s with a potential client or your workforce face to face communication should still be an essential part of your business – read on to find out why.

Relationships: While communicating people use a wide variety of tools to emphasis what they are saying, tools such as a simple hand gesture, a facial expression, or a altering in voice pitch. Recognition and reciprocation of these expressions is a large part of both building a relationship and communicating a point and unfortunately technology hasn’t reached the stage where these tools can be fully appreciated. Similarly, due to the impersonal nature of technological communication humour (a major factor in building a relationship) becomes much less used.

Deal Brokering: Many charities use door to door, telecomm and email campaigns to gain funds, a quick glance at the figures will show you that the more personal the interaction the higher the chance of donation is. This is of course true with businesses as well. A common sales phrase is “people buy into people, not products” – simply saying you are selling yourself rather than your services or products. It is infinitely easier to sell yourself face to face – it is easier to transmit your personality, easier to open people up and people find it harder to say no face to face. Furthermore, any deal brokered face to face will be more trusted by the client – due to the personal nature of the agreement, this increases the chance of repeat business.

Building Workforce Moral: Face to Face meetings are essential to developing an individual’s social identity – letting them know where they fit in. This is a key in taking your work relationships from colleagues to friends and taking your company from an organization to a community. An individual who is surrounded by those he views as friends is much likely to suffer from poor morale and additionally will work harder (as pleasing friends is a strong social incentive).

Efficient Meetings: Going to the effort of arranging a formal face to face meeting makes all the proceedings feel more important. This means people will pay more attention and prepare better for the event – allowing you to get more out of your workforce.

This is a guest post.  This article was written by Jacob Catt on behalf of HubWorking – who offer professionally furnished pay as you go meeting & conference rooms in the London area.

Image courtesy of Ambro / FreeDigitalPhotos.net

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