Anna Wintour: Barack Obama’s Fundraising Fashion Fundi

Written by on December 6, 2012 in Lifestyle - No comments | Print this page


She’s a force to be reckoned with and the fashion world knows it well. Anna Wintour – who Meryl Streep’s character in ‘The Devil Wears Prada’ was based on – is a legend in the fashion world and her power extends to many corners of the earth. Her influence can be seen in fashion circles from Los Angeles to China.

None of this is surprising considering she is the editor of Vogue in New York, but Wintour’s interests don’t only lie in fashion. The lady was on board to help Barack Obama raise funds for his re-election campaign, and how better to do that than with the skill she has so expertly polished.

Voguing the White House

Anna Wintour contacted Barack Obama and suggested to him that they hold a fashion fundraiser at the White House as means to raise money for his campaign. With a stylish Michelle Obama in the White House it just makes sense. Unlike the competition, Obama clearly saw the opportunity in such an unconventional event for political fundraising, and he immediately got on board. With Anna Wintour’s fashion talent, editorial skills and global contacts, it made sense.

The Obama campaign driven by Anna Wintour raised an impressive $40 million for his drive, and as much as the Republicans found it rather hilarious in the beginning, they clearly weren’t laughing afterwards.

The entire event was conceptualised by Anna Wintour as she believed fashion accessories could easily generate a decent amount of money for Obama. The event was sold out at $250-per-head and was held in New York, the home of Vogue. Co-hosted by Wintour and Scarlett Johansson, the uber-chic ‘Runway to Win’ line was showcased.

Those attending the fundraiser could purchase designer items by the likes of Derek Lam, Thakoon Panichgul and Richard Blanch, amongst several others. Wintour clearly on a mission to see Barack Obama re-elected to the White House. Anna Wintour then held further fundraisers when she decided to partner up with fashion designer Georgina Chapman and her Hollywood hotshot husband, Harvey Weinsten.

They held a R38 500-per-plate evening of dinner and mingling. It’s a pretty penny for many but a drop in the ocean for many celebrities and politicians who firmly believe in Obama’s vision.

Just when you thought it couldn’t possibly get any more financially impressive, Wintour went on to hold a $40 000-per-plate dinner at the Manhattan home of Sarah Jessica Parker. Fifty people were invited and the evening was sold out.

Fundraising drives normally draw criticism from various parties and one cannot placate everyone. But with Anna Wintour as the main driving force behind Barack Obama’s fundraising events, her opinion is highly valued by many and it would seem that the success of the events have given the White House a serious fashion makeover, not that it needs one with the stylish Michelle Obama behind the wheel.

This is a guest post.  Vida Denning is a freelance writer who enjoys writing on a variety of topics. She quite enjoys the story behind Anna Wintour and admires her take on fashion. Everything from formal jackets, silk dresses and designer shoes, Wintour sees it before it hits the catwalk. 


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