Review of Barron’s Magazine – Finance Guidance for Professionals

Written by on October 12, 2012 in Money - No comments | Print this page

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Barron’s magazine appears to be a lot like the Wall Street Journal (WSJ) because it is a leading financial magazine that boasts a loyal reader base.  Most readers consist of wealthy and very well-educated people most of whom are in top management. The magazine is actually named after someone who is looked upon as the founder of present day financial journalism. Clarence W. Barron’s contributions were very significant to Dow Jones & Company.

The Dow Jones Company publishes both Barron’s magazine and the WSJ. High net worth households and savvy investors read both publications, but Barron’s magazine gives the impression that it provides content for a more selective audience – at least from my own personal perspective.

Statistics and Demographics

This can be seen in its readership with 90.8 percent of them being male and a greater percentage, 94 percent, working in upper management. It is basically institutional investors, finance professionals, senior corporate executives and affluent individual investors that form the majority of the reader groups for Barron’s magazine. These reader groups are sifting through the weekly magazine to see what has happened in the markets the week before and to foresee events in the market.

This magazine offers actionable ideas that are very effective as measured by the fact that 96 percent of the readers make a move in the market after reading it. The advertisements which are mostly about finance are also a great draw for the Barron’s magazine readers. Mutual funds and brokerage services ads dominate the advertisements in the magazine that don’t distract from its content at all. Readers that aren’t that interested in the ads will be happy to note that there is less ad space. However, the cost has been distributed to the readers through the high price of the magazine.

Offers Investment and Finance Guidance

Investment and finance readers get timely information that they highly value as they flip through the pages of Barron’s. These readers rank Barron’s as one of the best financial magazines and this probably explains why they pay top dollar for its valuable content.

Furthermore, Barron’s is regarded as the “WSJ without the fluff”. Readers spend more time on average with Barron’s than the WSJ. It does not have the extensive analysis that the WSJ or The New Yorker are famous for, but sometimes readers are happy to just get their weekly dose of the facts.

A downside to Barron’s is that the content features stock tables, options market pricing and statistical tables with prices of commodities. A lot of this can be googled and I don’t see the value of adding it to the weekly magazine. Anyway, the economic news, Wall Street trends, technology developments and information about newsworthy firms are covered well in Barron’s magazine.

The one thing that investors should look out for are the many stock picks by Barron’s that the readers are delighted about. Apparently, readers can take a look at these stock picks on a Sunday and gain a good understanding of the performance of a company’s stock the following week and look to make a profit in the trading session. Barron’s magazine is concise but readers are happy as they are well informed with access to timely financial data and meticulous analysis.

This is a guest post.   Betty Chung is a finance blogger.  For a more in-depth review of Barron’s Magazine which she contributed to last month please visit the following link:
http://www.wallstreetsubscriptions.com/barrons-magazine-review

Image courtesy of thephotoholic / FreeDigitalPhotos.net

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