How USB Sticks Be Used As A Marketing Tool

Written by on November 3, 2012 in Technology - 1 Comment | Print this page


Promotional USB sticks are the perfect marketing tool as they increase brand awareness far beyond your businesses scope. Everyone needs a USB stick from time to time and some people lend out theirs, which would further increase awareness of your brand. Due to the practical nature of these devices they will be used for far longer and more frequently than any other promotional item you can hand out. Having your businesses information on this practical tool is more effective than other promotional merchandise, such as pens, cards or mugs, because people take great care of their USB sticks as they have their personal and important data stored on them.

Design is one of the integral aspects of the USB sticks you hand out because a great design can speak volumes about your business. For example, if your business is connected with ecological concerns then you can choose from a range of wooden designs that would showcase your desire for renewal sources. Alternatively you can choose from drinks can, megaphone, credit card and carabineer clip designs, just to name a few. Once you have chosen your design, you can add your website, logo, contact information or slogan (or perhaps all of these things) to the USB stick.

A bonus feature of promotional USB sticks is their cost effective nature. Manufacturers’ offer a discount on bulk purchases, meaning that the more you buy, the cheaper they are. By their very design these items are reusable, which is another reason people will hold onto them. Whenever they are used they will showcase your business not only to the user but to all those who see it. USB sticks are largely used in public domains, such as offices, universities and internet cafes, so your business will be seen by dozens of people as well as the user.

Additionally your website and business name will be seen by the user of the USB stick on a regular basis, which will encourage them to look into your company as they will see it as a familiar presence. Handing out the USB sticks to offices and large groups is also a very effective way of reaching many people. If a few people use your services then word of mouth will spread through the office and to the friends and families of those people.

Brand exposure and online awareness are two essential things for a business to survive and promotional USB sticks are popular, practical and reused. They are essential the ideal promotional item to give out to potential clients.

This is a guest post.  Corinne Kemp – Blogger and Marketing Advisor for

Image courtesy of fotographic1980 /


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