How To Succeed In Your Email Campaigns

Written by on January 21, 2013 in Technology - No comments | Print this page

|

Email Campaigns

If you are a business owner who is going through the aggravation of trying to keep your email campaigns up and running and are finding that you are sadly falling behind, there are ways to increase the effectiveness of your email campaign and lessen your headaches so that you can focus on the important aspects of running your business.

How SMTP Email Delivery Helps Your Business

If you are tired of the endless fight and struggle with trying to track your success and failures in your email campaigns, you are certainly not alone. It is estimated that around twenty percent of all business emails never reach the inbox of the customer. This leads to a huge waste in time and a loss in potential customers and revenue.

SMTP email delivery services can reduce this percentage and increase the percentage of emails that not only reach the inbox, but also are read and responded to. Instead of trying to guess what is going on with each email that your company sends out, now you can know at a glance exactly what is occurring with each one. This gives you complete control and a greater understanding of how effective your email campaigns are.

Features of SMTP Email Delivery

If you are tired of dealing with cumbersome email programs that are difficult to maintain and expensive to use, there are now better alternatives that lead to greater efficiency and less cost. The features of these smtp email delivery programs can help a business in so many ways.

* ISP monitoring

* Domain keys

* DKIM

* Feedback loops

* SPF

* Whitelabeling

* Link customization

* And others

Through the different API applications, you can choose API, SMTP, Web API, Event API, and so much more. Through these programs, you are able to separate all of your email campaigns to ensure that you know exactly what is occurring in each one. This allows you to measure your successes and failure areas so that you can amend issues and stay at a higher level of success in your campaigns.

There are a huge variety of smtp email packages to choose from. The experts can help you understand what your business needs are and which packages would assist you the most in your email programs. By using these types of servers, you can achieve easy integration and have your emails going out in no time.

Instead of continuing to struggle with ineffective email programs that only cost you hefty cash outlays and offer no real features to help, why not try the newest cloud-based technology? Some of the biggest names in business are learning that this type of email server just makes sense in providing the services, customization, and ease of operation that they need.

Contact an expert today so that you can learn about the many different options that are available. Once you begin seeing the effectiveness of these servers in action, you will never want to go back to your old in-house method of producing emails.

Featured images:

This is a guest post.  Wayne Hemrick is knowledgeable about information on how to succeed in email campaigns. Wayne receives info and quality services from Send Grid.

|

About the Author

Guest Blogger

This article was written by a guest contributor. You will find their details at the bottom of the post. To submit your own Guest Post to our website, please visit our SUBMIT page for details about adding your article.