Why Microsoft’s Future Looks Bright

Written by on November 13, 2012 in Technology - No comments | Print this page

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Microsoft has endured a ‘lost decade’ as far as being on top of the tech markets goes, suffering from lacklustre software and performance. It hasn’t been able to regain its glory days of the 1990s, but that could be set to change. In the future, Microsoft will become more focused on hardware development – namely with tablets and phones – but it will still have software as its core. Here are three ways in which Microsoft will both survive and, hopefully, thrive.

1. It will move from software to hardware

According to ComputerWorld.com, Microsoft’s CEO, Steve Ballmer, recently stated that in five to ten years’ time, the company will change from a software-based to a hardware based enterprise. He added that software will still remain at its core business, but it will evolve into a more devices-and-services approach. Microsoft plans to have more partners make their devices. For example, Nokia makes its phones at the moment, but Microsoft wishes to bring more manufacturers on board and, possibly, even buy out Nokia (ComputerWorld.com). Microsoft has previously dabbled in peripherals (such as keyboards and mice), but it will take its hardware much further. It could even match its huge Xbox success of but on a larger, more diverse scale.


2. Microsoft could dominate tablets

The latest release of its Surface tablets caused great excitement, as the launch was steeped in secrecy (not even Microsoft employees knew what was to be unveiled). Microsoft knows that it needs a ‘wow factor’ that has been missing for years. The Surface tablet is slimmer than the iPad and it’s geared towards productivity and multitasking (TechCrunch.com). It’s simple and straightforward and while the iPad is an entertainment device, the Surface is bound to appeal to a more practical tablet user. After all, who needs a million apps, when all you want to do is send emails and create documents? Further innovation and improvements could mean that Microsoft will give Apple a run for its money.

3. The future in phones

An important aspect of Microsoft’s hardware development will be focused on phones. The Windows Phone 8 is its latest offering, but future phones could see hardware partners building more sophisticated apps, such as advanced speech recognition and maps (which already feature with their Nokia phones). Camera capabilities are also set to advance, with Nokia and HTC competing to offer the best pixel and lens enhancements (TechCrunch.com).

With the new focus on hardware, tablet and phone innovation, Microsoft might just beat its long-standing competition. Microsoft has shifted its goal posts, and it knows that something drastic is needed if it wants to change its current course. It remains to be seen whether it’ll come out on top, but the possibility of another Windows 95-type success is there, waiting to be launched.

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This is a guest post.  Written by Ang Lloyd on behalf of Dynamics Careers, a niche job board that advertises specialist Microsoft jobs, such as Dynamics GP development.

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